Marketing, for businesses, is very essential. The growth of your organization, (be it offline or online), is completely dependent on how good your marketing strategy is. Following are the W’s of smart marketing goals. Who?
The “who” of your marketing goals, define the audience who you want to target. It is one of the most important question any business owner needs to ask themselves. For any organization to prosper, it is important that they know their target audience. One of the greatest ways to decide the type of your target audience, is to look at the majority of your customers. This way, you can eventually target a larger audience set, while making sure that these customers are the decision makers in the buying process. For example, if you want to sell a toy, your target audience will be the parents, and not the children. What? The “what” refers to the results or the outcomes you want. It is observed that people tend to avoid or forget this question altogether. The question might sound pointless to most business owners, but they form the base of any good marketing strategy. A question like, what area of business you are hoping to target? Is something most people find worthless to answer, but if your online business is offering more than one service, it is essential to know which particular service, you as a business owner, wish to increase. For instance your core service, that you might want to increase for more profits. Therefore, if you focus on targeting a specific area of your business, it will help you achieve your marketing goals easily. Where? The “where” here, specifies the geographical location you are wishing to target and achieve your marketing goals. For online businesses, this questions refers to the online sales. Whether the sales are going to be organic or paid. Another important aspect that you need to consider during this is, whether you are achieving your goals because of a repeated set of audience, or new customers. Why? The “why” answers the following questions:
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