This is no more a secret that Google loves to watch websites add or update content. It is a way to keep your website fresh and updated. But the question arises when you run out of content ideas. There are various ideas that you can come up with, to overcome this issue. For example, starting a new blog. But let us explain why is it essential to keep your site fresh with content. One of the many reasons why it is the best idea to keep the content on your website fresh is because Google prefers it that way. The search engine likes to see active contributors and they favour sites that frequently update their content. Returning visitors will also appreciate stale content. Start a Blog
Writing a blog is the easiest way in which you can create new content, which is perhaps, relevant and current. Your blog topics can vary between industry news, trends, leaders, and much more. Nevertheless, you can always opt to promote new products, services, or discounts through your blog, it is a better idea to create a post that mostly answers the viewer’s questions and needs. Create new Landing Pages It is a challenge to find new landing page ideas. There are times when your require keyword research to generate new ideas. One thing that you need to be very careful about is overlapping pages or similar content and topic. As a matter of fact, Google does not entertain sites that have multiple pages that discuss similar content. This sort of tactic can be seen as duplicate content. Therefore, while you make new landing pages for your website, ensure that the topic is deserving of the number of pages that you will be writing. Rewrite or update existing pages For anything in this world, there is always some room for improvements. While you come up with new ideas for creating a page, you can even think about ideas to make the existing pages better. In some situations, the pages that are previously created become outdated, as new information regarding the same start to surface. Whether it’s rewriting the content or extending the length of a page, Google will see the changes you make, as fresh content. An important rule to remember is to never sacrifice the quality for quantity. While creating new content is a part of search engine optimisation, it is even helpful to increase the traffic to your website. To make this successful, it is important that your SEO techniques are amazing. If you find yourself struggling with SEO, you can always take help from an seo company, that will provide you services to optimise your website. Therefore, the more pages you create the better the chance someone has of finding your site.
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